• Work

Charlotte Sferruzza

Iโ€™m a Senior Product Designer based in London. Iโ€™m passionate about solving problems and building delightful experiences.

Work experience

Product design lead at Onfido

๐Ÿ‡ฌ๐Ÿ‡ง London, UK - Mar 2019 โ†’ now

Onfido helps businesses verify people's identities via our integrated app (SDK). Using pictures of identity documents and faces, we support our clients to onboard customers remotely and securely.

  • I'm leading the team focused on end-user experience, overcoming the challenges of building a B2B2C product. We are creating innovative and delightful experiences to push the boundaries of identity verification online.
  • Our SDK, the product Iโ€™m focusing on, is now embedded in +600 of our customers' products. It's used by +3M users each month.
  • I've kick-started design initiatives that support the business, such as our UX Services Program. It's a design-led program shared with Growth that enables our customers to build the best UX using our product. In addition to being a great way to improve our product, it drives customer satisfaction and revenue.
  • I've contributed to our design system with a strong focus on accessibility.
  • Iโ€™m supporting the building and growth of a happy and high-performing UX team of +20 designers.

Product designer at Onfido

๐Ÿ‡ฌ๐Ÿ‡ง London, UK - Mar 2017 โ†’ Mar 2019

I joined Onfido as a product designer to support creating and launching a new end-user-facing product: an SDK available on Android, iOS, and web. As an early design team member, Iโ€™ve helped craft design and UX research processes. I advocated for the design team to get a seat at the table in an engineering-driven organization.

Product designer at DoYouBuzz

๐Ÿ‡ซ๐Ÿ‡ท Nantes, France - Mar 2016 โ†’ Mar 2017

DoYouBuzz is an online resume editor that helps people with no technical or design skills to build a perfect resume to land their dream job. I worked on the UX of the resume editor and its onboarding flow to improve user adoption and conversion. DoYouBuzz is a very open company where I learnt how to work with a diverse product team.

UI designer & UX consultant at Le Palace

๐Ÿ‡ซ๐Ÿ‡ท Nantes, France - Sep 2016 โ†’ Mar 2017

I joined Le Palaceโ€™s web agency department as a UI and UX designer, creating websites and web apps for customers. The company was also developing its startup accelerator program that I supported as a UX consultant. I analyzed many onboarding flows and startup concepts to advise entrepreneurs who were launching their products.

UX designer at Eventbrite

๐Ÿ‡บ๐Ÿ‡ธ San Francisco, USA - Jun 2016 โ†’ Sep 2016

I created a vision for a multi-platform (native and web) in-product messages system to help event organizers run their events smoothly. I also worked with a small product squad to define a new event categorization system to support people finding exciting events to attend. I worked closely with Eventbrite's users through usability testings and a detailed UX research process.

Web designer at Escale

๐Ÿ‡ซ๐Ÿ‡ท Nantes, France - Sep 2013 โ†’ Nov 2013

Escale was a web agency building responsive websites. I learnt how to create web experiences and design systems for clients with various needs.

Tools & skills

  • I use Figma and Protopie to design and build prototypes. I use Miro to run workshops, and a mix of Notion, Atlassian products and Google Suite to write documentation, make sense of data and share work with my team.
  • Iโ€™ve got a lot of experience in designing apps on Android, iOS and web as well as responsive websites and multi-platform design systems.
  • I love talking to our customers, running workshops and research projects to make sure weโ€™re building the right thing, in the right way.
  • I enjoy chatting about onboarding experiences, accessibility, UX writing and leadership.
  • I speak English, French, and Iโ€™ve been taking Spanish classes for 3 years. Itโ€™s been helpful when working in a global team!


Master's Degree in Interaction design and tangible interfaces

๐Ÿ‡ซ๐Ÿ‡ท Lโ€™ร‰cole de Design Nantes Atlantique, France (2016)

Master's Degree in Innovative services and Internet of Things

๐Ÿ‡ซ๐Ÿ‡ท Polytech Nantes, France (2016)

Bachelor's Degree in Digital Media Design

๐Ÿ‡ฆ๐Ÿ‡บ Swinburne University of Technology, Australia (2014)